Cookie policy

Some cookies collect information about your browsing and purchasing behaviour when you visit our website using the same device. This includes data such as pages visited, products purchased and how you navigate our website. All information collected through cookies is anonymous and never contains personal data such as your name, address, phone number or payment information. It may, however, contain a unique customer reference number linked to you. Want more detailed information on how cookies work? Please visit www.allaboutcookies.org.

The cookies stored on your computer or device when you visit our website are managed by:

• Blue Industry or on our behalf, and are required to enable purchases on our website;
• third parties working with us in marketing programmes; and
• third parties who publish web banner ads on our behalf.

These cookies are essential to enhance your online shopping experience and tailor our services to your needs.

Cookies are used in cooperation with our marketing partners to show you relevant offers and advertisements while browsing other websites, based on your activities on our website. In addition, we work with our web analytics tool Google Analytics to see how you use our website, which pages and features you prefer, and to improve it.

We may combine the data collected via cookies with personal data we already have about you. This helps us to continuously improve the relevance of our promotions, your shopping experience and our products and services.

The main purposes for which cookies are used are:

• Functional purposes: essential for the operation of our website, such as for online transactions, navigation and remembering preferences.
• Marketing and advertising: for web banner ads and targeted updates via digital channels and social media.
• Collecting information: about your browsing and buying habits to improve your shopping experience and monitor our website's performance.
• Contractual obligations: to make payments to third parties when a product is purchased via a visit to our website from a site of those parties.

Cookies help us personalise your experience and optimise our services.

Blue Industry works with partners who display advertisements or present online offers on our behalf. Most of these marketing partners use both session cookies and persistent cookies. These cookies are used to better tailor ads to your interests and preferences. They also limit the number of times you see an ad and help us measure the effectiveness of an ad campaign.

All data collected via third-party cookies is anonymous and never contains personal data such as your name, address, phone number, email address or payment details. These cookies ensure that our ads are more relevant and effective.

Two types of cookies may be used during your visit to our website:

1. Session Cookies
   Session cookies are deleted after each visit to our site. They remember you during your visit, for example so you can add an item to your shopping basket and proceed to the checkout. Once you close your internet browser, the cookie is deleted from your device. Disabling these cookies via your browser means you cannot place an order on our site.
2. Persistent cookies
   Persistent cookies remember you for a certain period of time so that, for example, your wish list or previously viewed products are displayed the next time you visit our site. They also remember whether you were logged in to your account.

These cookies ensure that your experience on our website is smooth and personalised.

Most web browsers offer the option to disable or refuse cookies. How this works depends on the browser you are using. Instructions for disabling cookies can usually be found in your browser's ‘Help’ menu.

Please note that if you disable only third-party cookies, you will still be able to make purchases on our website. However, if you reject all cookies via your browser, you will not be able to carry out transactions on our site. The functionality of many other websites and services may also be affected.

Cookies can be deleted via your web browser, but unless you disable them, they will be reset the next time you visit a website.

If you want to disable cookies, you must adjust your web browser settings to refuse cookies. How you do this depends on the browser you are using.